We’re adding this one to our Ones to Watch list. Making its debut with a Spring / Summer 2015 collection that just launched on ASOS, Lola May is an exciting new womenswear label by four friends based in Manchester, focusing on creating high quality, wearable designs with a playful twist. For their recent look book, Sophie @ Boss Model Management was photographed by Christine Donnelly with hair and makeup by Lucy Blake. Creating a collection that we at Zeum simply adore, all styling and art direction was by the Lola May creative team.