There’s something about Alison Hope Murray that can’t keep us away. Earlier this year we caught up with her to chat about her graduate collection ‘None of Your Beeswax’ and now we find ourselves catching up once again to see how her pieces have translated into it’s ready-to-wear capsule.
The themes that surrounded her graduate collection, namely the vast Australian landscape, have seamlessly progressed into this refined and cohesive capsule. Pulling some of our favourite pieces from the graduation collection, Alison combines them with additional pieces that she has sought to further explore colour and movement. Alison describes her label for the girl, “who has set out on her own adventure. We are for the girl who needs clothes that make her feel ready for anything, ready to question everything, and attractive by her own definition”. This couldn’t ring truer to us Zeum girls; who are true and wild explorers at heart. We’re not only ecstatic we now have something perfect for the Zeum girl, but something perfect for those lovely wintry days some of us will soon be experiencing in Australia.
You can find Alison’s pieces to purchase here.