Issue 9 | Pretty is as Pretty Does (FW14/15)
She is warm, honest, grounded and sweet, and her heart is always in the right place. Where the muse of our last issue, 70’s era Veruca Salt, is the epitome of haughtiness, the actions of a girl as pretty, possibly even prettier on the inside as she is on the outside, are always conscious of others and driven by recognition of the fact that outer beauty pales in comparison to inner beauty. She doesn’t love the mustard yellow scarf that her best friend knit for her 15th birthday despite the fact that it has a hole in it big enough to fit your hand through, but because of it. She wears it every winter. Flaws aren’t really flaws at all if you embrace them, they make you stand out… they make you unique.
Issue 9 is Zeum’s Inspiration Issue. We’ll take you on a journey into the lives of London’s prettiest faces, have stories of struggle and triumph from some of the industry’s top young female artists and of course let you feast your eyes on some new exclusive eye candy. A little note: Don’t hesitate to lean towards simplicity if that’s your style! We love film and natural light, and simple studio shoots may be just what we need to balance out the chaos that could accompany this theme. Pay close attention to our abstracted mood board for a little bit of inspiration, remember to style for Fall / Winter *, and don’t forget to check out our guidelines here! (Read carefully, they’re updated!)
*** DEADLINE: September 1st ***
Release date: November 1st, 2014
Happy creating, we can’t wait to see the magic you bring us.
The Zeum Team x